A century of soil.
Made for Indian homes.

Where it began

Around a hundred years ago, Deepak Khatkar's great-grandfather started farming a small piece of land in Dhankhari, three hours northwest of Delhi. Wheat in winter, bajra through summer, mustard once the fields turned over. The soil there is heavy alluvial, the water table sits not too deep, and the canal that now runs past the village only reached Jind in the 1960s under the new Bhakra system. His grandfather added rice once the water came in.

Three generations later, the same family still works the same land. Deepak grew up around it. He also grew up watching his mother's tulsi die on their Delhi balcony, year after year, while a field three hours away grew anything you put a seed in.

What changed

In 2020 Deepak started experimenting at home. The family already knew how to feed soil. The question was how to translate that knowledge into something that fit a six-inch pot on a Mumbai balcony or a kitchen window in Bangalore. He pressed neem oil cold, mixed fertilizer sticks out of compost and bone meal instead of synthetic NPK, sourced coco peat from the coir mills in Tamil Nadu, and gave samples to friends and neighbours. The plants stopped dying.

We registered PotsAlive formally in January 2023. Today we run our own manufacturing plant in New Delhi, and our team checks every batch before it ships. Over 100,000 of our products have reached Indian gardens, through Amazon and Meesho for retail, IndiaMART and 20+ nursery partners for bulk, and the WhatsApp number we still answer ourselves.

In 2026 we added the Roto line. Pots were the obvious gap: customers who buy a fertilizer stick still need somewhere to push it into, and most plastic pots crack within two summers. Roto is rotomolded, single-piece, in six finishes. The same Delhi plant ships it nested so a four-size set arrives in the footprint of one large pot.